GIFT Cards to increase average ticket
Gift Cards also help increase the average ticket of consumers, which, with the growing difficulty in building customer loyalty, becomes increasingly important.
Blackhawk Network data show that the present card generates increased spending in all generations. With a card of $ 50, for example, the customer even spends $ 198 more when redeeming the credits.
Generation Z approves the solution, and the data show that they like gift cards more than any other age group: almost 80% require presenter cards, whether physical or digital.
Thus, present cards are a strategy to prepare for the future of the economy. In addition to them, however, the lessons that these data bring to e-commerce, and the market in general, are as follows: it is necessary to invest in omnicanality-you can not accommodate in physical retail or forget it completely. In addition, you need to take advantage of solutions that attract new customers and increase sales, such as gift cards. For the future, we cannot only count on consumer fidelity.
Source: https://www.ecommercebrasil.com.br/artigos/gift-card-e--importancia-para-o-futuro-do-e-commerce
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