Zillennials: 37% buy exclusively on e-commerce

approximately 37% of zillennials prefer to make their purchases exclusively through digital retail. The percentage is among the largest generations for online shopping. 

* Baby Boomers prefer face -to -face purchases;
* Generation x has 33% preference for online; E
* Generation Z has a 36% percentage of e-commerce adhesion.

Source: https://www.ecommercebrasil.com.br/noticias/zillennials-37-compram -Exclusively-in-and-Commerce

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