Sustainability at Black Friday: 47% of Brazilians would pay more if the difference is small

Black Friday, one of the largest commercial events in Brazil of the year, starts in late November. Brazilians are willing to pay more for sustainable brands products during Black Friday, but only if the price difference is small. On the other hand, 37% of respondents said they would not pay more for brands that adopt sustainable practices, while only 16% said they had significantly invested in ecological products. .com.br /news /sustainability-na-black-friday-47-of-brasileiros-pagar-so-if-difmenta-forquena

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