Omnicality and customer loyalty

Present cards, besides contributing to omnicanality (it is possible, for example, to buy digital gift cards and rescue them in physical stores), are great allies in the fight against lack of stock. The data indicate that 85% of Brazilians say they have already faced the need to find gift alternatives in the face of missing products. In such cases, 44% opted for a present card. Future-of-and-Commerce

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