Beauty: Sales via online ads grow 73% in 2023
E-commerce sales generated by virtual advertising of beauty products showed annual growth of 64% in 2022 and from 73% from January to June 2023. Currently, the beauty category represents about 6% of the volume of Sales directly driven by online ads.
Source: https://www.ecommercebrasil.com.br/noticias/benda-vendas-via-anuncios-online-crescem-73-m-2023-com-impulso-de-influentee
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