Black Friday, one of the largest commercial events in Brazil of the year, starts in late November. Brazilians are willing to pay more for sustainable brands products during Black Friday, but only if the price difference is small. On the other hand,...
November 27, 2024This year, 93% of respondents said they intended to buy during Black Friday, a significant increase compared to the 69% that participated in 2023. In addition, 60% plan to take advantage of them offers to advance Christmas shopping. br /> Want to...
November 26, 202475% of respondents say they will use digital media to buy, the expectation is up with 99% showing purchase intention for the period. Report cites growth of Black Friday by 9.4%compared to 2023. Among those who prefer digital media, by the way, the...
November 18, 2024e-commerce has been consolidated in Brazil, with more than 55% of Brazilians making online shopping at least once a month. The ABCOMM survey projects that the number of digital consumers in the country should exceed 92 million by the end of 2024. The...
November 14, 2024a Infobip survey revealed that 63% of residents of southeastern Brazil have already made purchases after receiving advertisements for messages. The study also shows that 85% of respondents prefer WhatsApp as a communication channel with companies to...
November 12, 2024Espírito Santo stands out as one of the most dynamic states in Brazil, evidenced by constant economic growth. In 2023, for example, a 5.7% increase in Gross Domestic Product (GDP) was recorded, almost double the national average of 2.9%. This...
November 11, 2024In recent years, the municipalities of Serra, Vila Velha and Aracruz have been standing out as attractive poles for e-commerce companies. With growing economies and innovative development projects, these cities are strategically positioning...
November 08, 2024purchases made only through e-commerce gain 9.4% of respondents. Physical stores are preference for 11.7% of consumers, a difference of 2.3 percentage points for digital retail. Source: https://www.ecommercebrasil.com. br /news...
November 06, 2024
