96% of consumers intend to buy from Black Friday

According to the survey, 57% of respondents point to companies' social networks and social networks as the main way to obtain information about discounts. Other means used include social networking profiles focused on promotions (24%), promotional emails (37%), price comparison sites (25%), discount-oriented WhatsApp groups (20%), digital influencers (18 %) and informative in WhatsApp from stores (17%).

Source: https://www.ecommercebrasil.com.br/noticias/96-dos-consumers-predendem-comple-no-e -Commerce-dunte-a-Black-Frideay-2024

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